The way to break a big story used to be simple. Get the biggest outlet you can to take an interest in what you have to say, deliver the goods and then cross your fingers in hopes that they play it large.
That’s now over. Whether it’s dodgy video that purports to show a public official smoking crack or a huge advance in the public understanding of how our government watches us, news no longer needs the permission of traditional gatekeepers to break through. Scoops can now come from all corners of the media map and find an audience just by virtue of what they reveal.
David Carr, colunista do NY Times.